About Frank Prieto

I was in the printing industry for 26 years and ran my own printing company with my family in Miami for two decades. My passion for sales and marketing goes back to the early days when I was a young and hungry salesman, determined to discover what made people buy. 

I guess you can say I had a burning desire to unravel the psychology of selling, and really get to understand what makes people react to an offer and take action to buy the product or service . 

Through the years my curiosity, determination, and relentless pursuit for the marketing 'truth" (there is a marketing truth, you know) led me to find the answers.

Today I'm a marketing strategist in Miami, who uses a unique and proven approach to marketing. My strategies and tactics are based on the premise that marketing and advertising is a science, not an art.

I specialize in creating strategic marketing programs and implementing them using the latest digital printing and Internet technologies. These strategies are designed to separate your company from the competition with response based marketing and increase your businesses dramatically.

Do you believe advertising cannot be measured or tracked? Do you see marketing as a necessary evil because you know you have to spend money to make money, but you make the mistake of spending your advertising dollars on branding thinking that flocks of customers will come knocking down your door? 

If this is you you're not alone. Unfortunately most small business owners make the same dreadful mistake. Do you know why? Because you have been bombarded all your life with advertising on television, radio, magazines and newspapers so you think you know how marketing is supposed to be done.

You might think catchy phrases and cute ads, or flashy websites with sound and music sell products. If this sounds like you, I'm here to tell you that you are throwing away more than 30% of your hard earned money.

Did you know that 37% of your advertising dollars are wasted? That's more than one third of your budget. When you buy a car, a home or a pack of gum, do you tell the salesman; "Here's 'an extra 37% for you to keep." Well, this is what small business owners are doing when they buy advertising today. They don't know it of course, but 37% of their expenditure in traditional advertising will have no effect whatsoever. Pretty sad isn't it...

To get my FREE Report titled: Why Everything You Know About Marketing And Advertising Is WRONG click here.