The BIGGEST Advertising Lie Of All Times.

Be leery of the advertising salesman that tells you that advertising results cannot be measured. They’ll say that all you have to do is put your name out there to build an awareness so crowds of customers come knocking down your door. If you believe this, I have a bridge I’d like to sell you.

This type of advertising is referred to as branding or image advertising. While branding may work for GM, Nike, McDonald’s and Coca Cola, it doesn’t work for the other 85% of small businesses that don’t have the advertising budgets these corporate giants have.

What works for most businesses is response based marketing that can be tracked, measured, and held accountable. The advertising industry is in turmoil right now because companies are no longer willing to spend the big bucks on advertising that’s not accountable.

Madison avenue ad agencies are now scrambling to hold on to their clients by focusing on alternative media that they ignored for many years, and performance based programs that clients are demanding.

The bottom line is that marketing and advertising is a science, not an art. It’s a science with formulas and techniques that you can follow to get quantifiable results and dramatically minimize your risks. Doing it right is a lot easier than you might think when you understand the formula.

The traditional “creative” advertising geniuses have had to reinvent themselves and really start delivering results that their clients can put a number on. It finally caught up with them that a 37% waste in advertising dollars is unacceptable and downright shameful.