A Breakthrough In Digital Printing
Technology How VDP (Variable Data Printing) Can Change Your Dismal Half of 1% Response Rate To A Whopping 14% Or Higher. In addition to Direct Mail Marketing you should also familiarize yourself with VDP (variable data printing.) Although this technology has been around for more than 10 years now, it is still in its infancy as far as its awareness in the marketplace. This is the most revolutionary marketing application that digital printing technology has achieved, because when using Variable Data Printing in a Direct Mail Marketing campaign, your response rate can increase from a 1% or 2% to a dramatic 14% and even higher in some cases.
You might have already received something with Variable Data Printing in your own mailbox, but if you haven't here's an example for a veterinarian's office. If you don't have pets just stick with me here for a minute because this applies to any B2B or B2C scenario. Imagine receiving a post card from your pet's vet addressed to you with your pets name and picture in a customized way. I don't mean addressed to you in the mailing address section, I mean addressed to you in the heading or message area with your name in a distinctive font and color, and I don't mean a generic same breed picture of your pet, I mean Fluffy himself. The post card reads… "Hello <Your Name> just wanted to remind you that <Your Pet's Name> is due for <Pet's Gender> vaccinations this month so remember to call in for an appointment soon. By the way <Your Name> how's <Pet's Name> doing since the last time I saw <Pet's Gender>? Remind me to tell you about a new vitamin for <Type of Animal (dog, cat)> that has been proven to preserve their coat dramatically. Sincerely, Dr. Smith." Do you see what I'm talking about? This is truly 1:1 marketing at its best. As great as VDP is for boosting response rates, it is not meant to replace traditional direct mail marketing. VDP is not designed for mass mailings, but instead for highly targeted marketing communications to the 20% of your list which is responsible for 80% of your revenue. While you can increase your ROI dramatically you have to know when and how to use it. When used in the right application the results are staggering. To learn more about 1:1 marketing, list segmentation, and CRM on auto pilot, click here to contact me for a phone consultation. | |||
|
"Dear Frank,
We have received many compliments about our website and we are happy to be #1 on Google for our main keyword. Thank you for..." Read More
"Hi Frank,
When a friend told me you had tripled a woman's business I was a bit skeptical, but 7 months later my business..." Read More
"Dear Frank,
I just wanted to take the time to say thank you. You have been like an angel sent to me. I have learned more in a few hours with you than I learned in many years of marketing classes and..." Read More
"For the past few months, I have been fortunate to work with Frank Prieto on my website and marketing my business. His straightforward and honest communication style immediately won me over, and I have been continually impressed.." Read More
"Frank,
Your marketing work has made all the difference for me in 2008. Hearty THANK YOU!..." Read More
"Frank, within the 1st month of your help, patients started rolling in. Each month that goes by, my patient (and profit) number gets greater ..." Read More
Frank, it's truly a pleasure to deal with someone who understands Direct Mail Marketing like you do. I've..." Read More
"Dear Frank,
I need to confess that you have been completely "dead on" with what my business needed with regards to maximizing the website to its full potential when I..." Read More
"Dear Frank,
The advice you gave us to improve our Annual Report really made a difference in the final outcome...." Read More
"Frank, the website you designed for me and your skill at site optimization, not to mention your marketing skills, continues to bring in...." Read More
"Hi Frank,
The magazine looks GREAT! Thank you. I am very happy with your...." Read More
"Frank,
I personally want to thank you for going the extra mile on every project we hand you. It is a pleasure to deal with an experienced marketing expert like you, who..." Read More
Frank, your SEO knowledge and expertise has helped me avoid many costly mistakes, saving me a lot of..." Read More
"Dear Frank,
I think I underestimate the feeling of security that comes along with a trusted professional like you. I am at the moment going..." Read More
Copyright © 2001 -2008 Frank Prieto
Strategic Marketing. All rights
reserved.
www.MiamiMarketingAgency.com